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Memory foam bra cups - What’s all the hype about?

  • 2 min read

You’ve probably heard it in relation to pillows or mattresses, but what makes memory foam so good in a bra?

Benefits of memory foam bras

Memory foam cups mould to the shape of your breasts as they absorb the temperature of your body, creating the perfect fit for YOU. 

Because of this, you’re looking at a bra that literally feels like a second skin, that moves with your body and gives the most comfortable support that a bra can give. 

Plus, a memory foam cup retains its shape - so any creases or folds that happen in the wardrobe (or in a suitcase!) will disappear once you wear your bra again. 

That also means a longer lasting bra which is going to be better for reducing fast fashion consumption! Thoughtful shopping at its most comfortable! 

Our top 5 memory foam bras

1. Memory Blessed Full Coverage D+ Bra - MF012

By popular demand, the new and improved Memory Blessed bra is now in stock! What makes this bra so special is the 100% memory foam cups that provide unparalleled support and guaranteed fit for bigger busts!

Nude Memory Blessed Full Coverage D+ Bra - MF012


2. Memory Full Coverage Bra - MM032

Another old favourite that we’ve brought back and improved - voted 5/5 by YOU, this bra is the perfect everyday t-shirt bra now with fully adjustable straps. 

Black Memory Full Coverage Bra - MM032


3. Memories Balconette Contour Bra - ME011

New to the Fine Lines family, the Memories collection has the latest in memory foam technologies making this bra lightweight for everyday wearing comfort!

Nude Memories Balconette Contour Bra - ME011


4. Memories Strapless Bra - ME014

The strapless from the new Memories collection is silicone free, with a low neckline and a plunging centre front, making it perfect under all your everyday outfits.

Black Memories Strapless Bra - ME014


5. Memory Strapless Bra - MM014

This is our best-selling strapless bra for a reason! The perfect strapless for everyday wear that won’t fall down, won’t dig and is COMFORTABLE!

Nude Memory Strapless Bra - MM014


Shop all  Memory Foam bras.

How to care for memory foam bras

Care instructions vary by bra, so be sure to check their individual instructions, but as a general rule:

  • Wash your memory foam bra before wear
  • Cold hand wash
  • Do not bleach
  • Do not soak
  • Do not rub or wring
  • Line dry in shade
  • Gently pull into shape
  • Do not iron
  • Do not tumble dry
  • Do not dry clean