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About us

Welcome to Fine Lines. Australia’s most trusted bra brand. We are stocked in over 100 retail stores around the world, including Myer, David Jones and Bloomingdales. 

With over 30 years’ experience, we are famous for our strapless and convertible bras, providing comfortable solutions that never let you down. We believe every woman deserves to feel confident and supported in any outfit, whatever the occasion. So we never compromise on fit and comfort.

All our products are designed and tested in Melbourne, Australia. Our designers, merchandisers and brand managers work side-by-side in a gorgeous converted factory in North Carlton. You’ll often find us “wear testing” new styles, jumping into fitting rooms to be measured, or huddled around the design room debating which material feels most comfortable.

In conjunction with industry standards, our expert designers fit on real women of all shapes and sizes. And we’re committed to the perfect fit and finding the best quality fabrics and materials. No dig, no poke, no hassle.

And that’s what makes Fine Lines such a trusted, reputable brand. We are on a mission to create bras you’ll love. In fact, we’re so confident about this, we offer a 100% satisfaction guarantee: if you’re not happy, we’ll give you your money back.

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